Brainstorming is by far one of the most well-known methods of creative problem solving. It basically is a way of solving problems, or creating ideas through team/group discussions, to understand what the other has in mind. Four basic guidelines/rules were created for the brainstorming process.
Firstly, criticism is not allowed, meaning every idea contributed is considered useful at the moment. Secondly, nothing is impossible. Since criticism is out, the weirder & wilder the idea, the better it is. Thirdly, the more ideas contributed, the better, meaning greater numbers equal the chances of more useful ideas. Lastly, combining & improving the ideas contributed can result in new, better & even never previously thought of ideas.
The guidelines were however, only the basics of brainstorming. Preparation & training was required before using the process. Both preparation & training allowed time to play its part. Preparation meant having to start generating ideas/solutions even before gathering together for a group discussion. Training on the use of the guidelines helped to create a more familiar environment when gathered together. It means that the feeling of awkwardness or chance of “spacing out” during the sessions.
Currently, brainstorming has become a well accepted form of problem solving/creative solution in society. It is used in offices, used by designers & even used/advised by top creative personnel in their idea generation. Schools encourage students to use this process to stimulate thinking & creativity. Overall, the brainstorming process is by far one of the, if not the best method in problem solving/creative idea generation.
Article referenced from: http://www.cpsb.com/resources/downloads/public/302-Brainstorm.pdf
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